CalcIt - E-commerce Profit & Ad Viability Toolkit

Know whether a product can actually make money before you spend more on ads.

The CalcIt E-commerce Profit & Ad Viability Toolkit turns price, costs, platform fees, shipping, refunds and ad performance into a clear profitability verdict. See whether the offer is strong, merely profitable or structurally broken — and which lever improves it fastest.

Three calculators in one workbook

• E-commerce Profit Calculator — calculate revenue, variable cost, contribution profit and contribution margin per order.
• Ad Profitability Calculator — calculate CAC, expected ROAS and the break-even ROAS your ads must beat.
• Business Break-Even Calculator — see monthly profit and how many orders you need to cover ads and fixed costs.

Built for real store economics

• Include COGS, fulfillment, shipping leakage, refund losses, platform fees and payment fees.
• Model CPC, conversion rate, ad spend, organic orders and returning customers.
• Test price, costs and advertising assumptions across multiple scenarios.
• Compare scenarios visually with the built-in profit chart.
• Use 22 supported currency labels across the workbook.
• Follow clear instructions, color-coded inputs and a plain-English dashboard verdict.

Perfect before you

• Launch a new product
• Increase or discount your price
• Start paid advertising
• Scale a campaign that appears profitable

What you receive

• E-commerce Profit Calculator
• Ad Profitability and ROAS Calculator
• Business Break-Even Calculator
• Dashboard, Scenario Planner and built-in guidance
• Reusable Microsoft Excel workbook

Revenue can look impressive. Contribution margin and CAC decide whether the business actually works.

This is a digital product; no physical item will be shipped. Best used in Microsoft Excel. The currency selector changes workbook labels and does not perform live exchange-rate conversion. Results depend on the information entered and are provided for planning and educational purposes only, not as financial or tax advice.